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Linking Guidelines  
 
 
DBS LICENSE AND TERMS AND CONDITIONS
  These guidelines are for resellers, program participants, and other third parties who wish to refer to goods or services offered by Deluxe or link to Deluxeforms.com.
 
License
  We hereby grant you a limited, nontransferable, royalty-free, revocable and nonexclusive license (the "License") in the United States to use the DBS logo and link to the Deluxeforms.com web site (or such other logos or links as approved by DBS) (the "Materials") solely for you to promote DBS products you refer to your clients subject to the guidelines herein and other terms and conditions of any DBS program under which you are an approved participant (the "Scope of Use"). The Materials may only be accessed and utilized subject to the terms and conditions below and any other requirement or guideline implemented by DBS. The License is not transferable or sub-licensable without the prior written consent of DBS. From time to time, DBS may provide you with updated versions of the Materials and/or Usage Guidelines. You must implement such updates within thirty (30) days of delivery and use of the updated Materials shall be subject to all of the terms, conditions and restrictions herein. The Materials do not include the Deluxe Corporation name or logo.
   
Property Rights
  The License provides only the right to use the Materials as specified herein and you do not acquire any rights of ownership, express or implied, in or to the Materials or any other images, trademarks, logos or other intellectual property rights of DBS or any of its affiliated companies or businesses whatsoever. All right, title and interest in and to the Materials and any related documentation provided hereunder shall remain the sole property of DBS at all times (including, without limitation, upon termination of the License). You shall not contest the validity of the Materials or DBS's exclusive ownership thereof nor assist any third party in efforts to do the same. All goodwill derived from your use of the Materials shall inure exclusively to the benefit of DBS.
   

License Conditions

 

As a condition to the License, you shall not undertake or engage in the following practices:

  1. Use or otherwise incorporate the word "Deluxe" or any other DBS Materials or variations, misspellings or derivatives thereof in the domain name of any sites you own or control;
     

  2. Make any representations, either express or implied, or create an appearance or impression, directly or indirectly, that a visitor to your web site is visiting Deluxeforms.com (Our Site), that a visitor to Our Site is visiting your web site or that DBS endorses you or your web site or your products and services (for example, you are agreeing not to "frame" any pages or portions of Deluxeforms.com);
     

  3. Purchase, bid, or register for placement of any DBS or it's affiliated companies trademarks (including "Deluxe"), or for any variations or deliberate misspellings thereof, within any search engine;
     

  4. Use predatory advertising methods designed to generate traffic from sites that do not have approval for the online promotion of our products or services. Predatory advertising is defined as any method that creates or overlays links or banners on web sites, spawns browser windows, or any method invented to generate traffic from a web site without that web site owner's expressed, written permission; or
     

  5. Use the Materials on any unsuitable sites including, but not limited to, those that:
  • Promote sexually explicit materials
  • Promote violence
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age
  • Promote illegal activities Otherwise are considered offensive at DBS's discretion
  • Do not otherwise meet the criteria of DBS
   

Usage Guidelines

  Background and Clear Space. The area around the DBS icon must be clean and uncluttered. Do not use the icons as design elements or incorporate them into any other design, graphic, illustration, or logo. Avoid patterned backgrounds whenever possible.
 
Proper Use of the DBS Linking Icon. The icons must be smaller than and in a clearly subordinate position to your web page title and company name or logo. Do not use the icons in any way that might suggest that DBS endorses or is responsible for the content of your web site. The icons can be used only in the approved versions shown within our linking instructions. Always use the electronic artwork provided. Do not alter it in any way. Do not animate, rotate, or otherwise distort any of the designs. Do not use more than one copy of a particular icon on a web page. The icons must be configured as active links back to Our Site. Do not link them to other pages on your web site or to third-party web sites.
 
Proper Use for Referring to DBS Products or Services. Use of DBS intellectual property to refer to or denote goods or services offered by DBS must not appear more prominently than the rest of the text in size, color, or typeface and must not lead customers to believe that the third party's product or service is produced, endorsed or supported by DBS. Any such use must be a fair and accurate representation of that DBS product or service and must be shown only in the best light, in a manner or context that reflects favorably on the products or services and on DBS.
  • You agree that DBS may change its Usage Guidelines at any time.

       

    Term

     
    1. Upon termination of the License for breach of any of the License Conditions or Usage Guidelines, you will immediately cease use of, and remove from your web site all Materials.

    2. Upon termination of the License for any other reason, you will cease use of, and remove from your web site all Materials within 30 days.
     

     

    DBS DISCLAIMER/LIMITATION OF LIABILITY
      ALL LICENSED MATERIALS AND ALL UNDERTAKINGS OF DBS HEREUNDER ARE PROVIDED BY DBS "AS IS" AND DBS MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND OR DESCRIPTION, EXPRESS OR IMPLIED, REGARDING THE SAME, AND DBS SPECIFICALLY DISCLAIMS ALL SUCH REPRESENTATIONS AND WARRANTIES INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF NON-INFRINGEMENT AND ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. DBS MAKES NO EXPRESS OR IMPLIED WARRANTIES OR REPRESENTATIONS THAT OUR SITE WILL OPERATE UNINTERRUPTED OR ERROR-FREE AND WE WILL NOT BE RESPONSIBLE FOR THE CONSEQUENCES OF ANY INTERRUPTIONS OR ERRORS. IN NO EVENT SHALL DBS BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, SPECIAL, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OF ANY KIND OR DESCRIPTION, EVEN IF INFORMED OF THE POSSIBILITY OF SUCH DAMAGES.